Work in Progress

Here is what we have done so far for our music video in terms of filming, we showed it to the other members of our class and got feedback on it. One of the main criticisms that came back from the viewers was the lack of shot variety, our video being prodominently consisting of mid-shots. We will take this into consideration when finishing the rest of the filming.

Treatment

Song: House of Fun

Artist: Madness

Concept

The artist we are taking a song from is the band Madness, who have written and performed their own songs. For the single ‘House of Fun’ we are creating a music video, we’ll be designing a digipack along with an advert.

Narrative

This video is about a boy who turns sixteen and goes out to a chemist to buy some contraceptives but when he gets to the chemist stand he is too embarrassed to ask for them so he uses party item innuendo to ask for them. The first verse begins when the artist walks up to the stand and the main verse singing takes place within this chemist stand scene, though it does cut to other places to show the brass players and the full group dressed randomly to emphasise the party innuendo. Towards the end of the song we just see multiple shots of both random dancing from both verse scenes and more group scenes.

Locations

The main aim of this music video is to convey randomness and make the audience question what is going on. This is shown through strange locations of the brass players eg. Being waist high in the river and in recycle bins. Though most of the video will be performed by the side of the road at the chemist stand as most verses with be performed at this location.

Pace

The pace through the video is mainly a fast pace so transitions between shots, however the pace of transitions speed up towards the end of the video in order to emphasise the jumbled effect of the video, the video with end with a fade out of these mixed scenes.

Colour/Tone

The entire video will be in normal texture in order to convey the characters not fitting in with the normal environments.

The album cover and the magazine advert will be consistent with the blending of a close up of the actor’s face which will represent that theme of mental instability. The main cover will have other mini still shots merged into the close up to show again random effect.

The Artist/Style and Form

The look we want to go for with the performers will endorse themes such as cross-dressing, tiger costumes, army boots and other mixed outfits which would stick to conventions that Madness showed in their music videos.

In this video we will have elements that will resemble features from the Madness one, but with other aspects that makes our one more random, such as:

·         Fast transitions.

·         Natural locations, but also unconventional location such as brass players being waist high in the river.

·          Main character of the narrative dressed in more modern clothing.

The key image we want for the album front cover is a close up of one of the performers with mini images from different parts of the video blended in to the background. This will be unconventional from usual Madness front covers and be more in keeping with bands such as Dream Theatre but this style adds to the confusing effect that we are aiming to achieve.

Mise-en-scene

At the chemist scene of the narrative we make it clear from that he’s at the chemist by things such as the chemist sign on the table and the lab coats worn by the performers behind the stand.

Boots, dress, Tiger costumes: These generate a sort of fancy dress feel to the video, adding to the house of fun affect which corresponds with the party terminology said by the artist in the narrative.

Lighting: All shots within this video will have the same lighting although this may vary due to us filming at different times which may affect the amount of light within each shot. The objective of having normal lighting is to show these odd characters in quite normal locations giving the impression that they are out of place, emphasising the odd feel to this video.

Advert Ideas

Here is a draft of the advertisement in which we put forward a few ideas to possible improve and add more to the design.

In the end we decided to not go through with these changes as the reviews posted near the title we found were overloading the amount of text already on the advertisement, also we were thinking of creating a custom logo to put next to the Hmv logo but then decided that our advertisement would be fine with just one logo in order to not overload our advertisement with information.

Album advert design

Here is a draft for the advertisement of my album, although I have not gone with the convention of using the exact album front cover for the advert I have taken pieces from the digipak and put them into this to resemble the front cover as much as possible. Along with the hand being the same as that on the CD holder.

CD holder draft

For the CD holder on our digipack we decided to go with a checker board background with a hand to give the illusion of a hand holding the disk. This was achieved by taking a photo of a hand and putting it infront of a checker background. That way the CD holder keeps the theme of the digipack along with the hand to give it that strange look.

Audience Research

Here we interviewed some people to get some ideas on what an audience likes to see within music videos which helped us decide on what characteristics we were going to place in our music video.

Shooting schedule

Here is a shooting planner we created to film certain shots within our music video, this allowed us to be more organised in our filming.