2. Here the artists are dressed conventionally to the Madness theme. In most Madness videos the artists are dressed in army boots so wacky costume in order to generate random effect, therefore our artists dressed the way a Madness record label would like them to be dressed.
3. The traditional genre of Ska has a certain jazzy element. In this shot we have artist imitating playing a trumpet and saxophone in order to convey the Ska genre.
4. Here we demonstrate influence from another text. The idea of the conga line was inspired by the 'House of Fun' by Madness which we thought would be in keeping with Ska theme.
5. In this shot we have the camera tilting downwards slowly, this reveals the dancing chemists to the audience which adds humourous effect and is in keeping with the overall tone of the video.
6. For the waving shot it was originally too dark which made it out place place in terms of lighting with the rest of the video, so we adjusted the brightness in order to make it more in keeping with the light scheme of the video.
7. The use of mise-en-scene in this shot is quite obvious. We have the artist dressed normally and the chemist in a white lab coat, from past shots the audience have a very clear idea to what is going on in this video
8. I believe that this shot shows that we watched other music videos because in this scene we had to make sure there were no continuity errors which from other music videos is a very important factor.
9. The act of the artist falling over is something that occurred in the original 'House of Fun' video by Madness which I believe demonstrates our research into the song itself and past techniques in order to create our own version.
1. In this shot of a music video we get a very obvious link between the lyrics and the visuals. Here the man is being told not accept presents from Father Christmas and the lyrics go 'Father Christmas has got presents but I've gotta say no.' Again from this we have a clear connection between the lyrics and visuals.
2. In this shot we have the rapper 50 cent dressed in how a record label would want a Hip-Hop artist to look. We see him wearing a cap and a gold chain which are both conventions of the Hip-Hop genre. Therefore the artist is presented the way a Hip-Hop label would label would like him to be presented.
3. In this shot we see a Hip-Hop artist sitting beside an attractive women, attractive women being a convention of Hip-Hop, which is in keeping with the Hip-Hop genre.
4. In this shot the idea of the artist being in a spaceship is something that has been influenced by past music videos, the band Darkness with the music video 'I believe in a thing called Love' took place on a spaceship which shows the video in which this shot was taken from was influenced by past texts.
5. In this shot the camera is tracking backwards as the artist advances, this creates a fast pace of shots which is in keeping with the overall pace of the song.
6. In this scene of the music video the lighting of the artist is quite bright as the background scene in which he is playing is too dark. Hence the bright flash effect to highlight the artist from the surrounding dark environment.
7. The mise-en-scene of this video is in keeping with the overall theme of the music video, in this song the artists sing about exterrestials. So the back mise-en-scene being space gives the audience a very clear idea to what is going on in the video.
8. I believe that this shot shows a common piece of imagery within some music videos, the image of alcohol at a bar/club is something found in many Hip-Hop and Pop videos showing that these artists watch other videos.
9. Also in this shot the image of seeing the whole band in one place is something seen in most music videos when it comes of bands rather than single artists, again showing that directors who create these videos have looked at others.
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