Evaluation task 3

For my initial treatment the feedback I received from my teacher was positive and therefore for no changes needed to be made. For the first class viewing of what we had done so far in our music video people was mostly positive however there were certain elements of the video that some people believed needed improvement or variation which we attempted to modify. For the rough cuts of our digipack covers people said that they liked the design idea as it illustrated a link to the random effect we were trying to generate in our video. Though the first draft of our advertisement was not received positively by most and therefore had to go with something mostly different in terms of the design.

When our music video was first viewed by the class most of the rough feed-back they had given us was encouraging. When it came to the editing all class members commented on how good the lip-synchronisation was in terms of timing. They liked our use of mise-en-scene when it came to the props as it added to the humour we were trying to create in the video, one remarked that it, ‘matches the mood of song- a “fun” video.’ However there were elements people were unsure of such as the variety of shots used. Some thought that maybe a few more different shots could’ve been put in to add a better variety. Another issue was the screen size of the brass players in the river scene in contrast to the rest of the video, this caused a continuity issue but if we’d had more time we would have re-done this scene without a HD camera as it caused issues on Vegas movie studio. The last comment was about the artist singing the first verse as he approached the chemist stand. One class member thought this generated confusion but in the end there was little we could do at this stage to change that.

One of the only early drafts of our digpack that raised issues among the teacher and class members was the advertisement. The first attempt did not receive positive feedback as people felt it was not in keeping with theme that we were generating with our album covers. Some specifically told us that the advertisement had a certain ‘horror’ feel to it which was not our aim in the first place. Due to this we had to completely rethink the design, we kept the initial main image of the hand so that we could directly link it to our album, then we decided to take inspiration from the front cover of our album with the blended image design as it would keep the whole digipack in keeping with our ‘fun’ and random effect.

With all the finished texts people did start to notice improvements within the video as well as the digipack. With the music video people have said it does feel like a music video with the good use of lip synchronisation and the good use of shots. Unfortunately we were never able to alter the screen size of the river scenes which was the only major continuity issue within the editing, if we’d had more time we would’ve attempted to re-film it to correct this. For the advertisement the feedback it received was totally positive, comments such as it standing out like any advertisement should and it drawing people in was well received. For the digipack album itself people thought that the finished product was in keeping with our chosen genre and we were much credit for our creativity in designing it.